At Power Purpose Gear, our mission is to inspire the world to live boldly, fully, and intentionally. As life coaches, we’ve dedicated our lives to helping others unlock their potential and create greatness in their own lives. Our clothing line extends this mission, offering daily reminders of the principles we teach—mindset, resilience, and purpose—as the foundation for happiness and perspective in life.

We believe that every moment is an opportunity to choose strength, courage, and the relentless pursuit of what truly matters. Each piece in our collection is more than just apparel—it’s a wearable reflection of your journey and a commitment to live intentionally.

From the reflective philosophy of Memento Mori to the empowering choice in Feed The Right Wolf, our designs serve as symbols of leadership and growth. We aim to inspire you to actively create a life of meaning and happiness, with every piece reminding you of the power of mindset in shaping your reality. Together, let’s turn challenges into opportunities, embrace purpose, and make every moment count.

Who We Are

We’re Craig and Michelle, a husband-and-wife team with a shared passion for helping people become the best version of themselves. As life coaches, we’ve guided countless individuals to overcome obstacles, embrace their potential, and actively create their own happiness. We believe that the key to a fulfilling life lies in mindset, resilience, and a commitment to growth.

Our journey hasn’t been easy—like so many of you, we’ve faced life’s challenges head-on. But through resilience, self-growth, and unwavering determination, we’ve transformed those obstacles into opportunities to live our greatest lives.

Power Purpose Gear is an extension of our coaching mission. It’s our way of sharing the teachings and principles we live by: staying strong in the face of adversity, leading with purpose, and inspiring others to take control of their own happiness. We’re honored to be part of your journey and can’t wait to see how you make these messages your own.

Shop our collections and join our movement today!